About Julie Hosler
I am a narrative strategist and conscious leadership coach. I support a variety of conscious leaders and visionaries to develop their power and impact by taking responsibility for the quality of their business, careers, and life. The result is a blueprint for moving forward boldly, with more ease and authenticity.
I work with an international range of leaders, from C-suite and senior leaders to creative directors, scientists, sustainability professionals and pharmaceutical executives.
I have been in the business of transformation my entire life—taking the ordinary and molding it into something more meaningful. It has been my personal mission to seek out alternatives to the commonplace and produce something more inspired and inspiring.
Before dedicating myself to coaching and supporting leaders, I worked in marketing, communications, and corporate social responsibility (CSR). I’ve held a variety of senior leadership positions–as Managing Director of a creative agency, a Narrative Strategist integrating Corporate Social Responsibility programs into a Fortune 500 tech company, and as a Marketing Director for a luxury goods company.
The Strategic Space is the powerful area located between where things are now and where we want them to be. All of my work now focuses on closing that gap.
In the beginning
As a young child I conducted makeovers for my family and neighbors. My goal even then was to transform ordinary lives into something fabulous. These makeovers were small art projects, where I began exploring how the exterior could transform our relationship to our possibilities.
From agency life
From an early age, I had felt that I should pursue law school, but my inner voice thought that there could be something much more inspired. And it was right. My studies in Marketing & Communications launched me into agency life.
“As a marketing strategist, I used brand campaigns as a canvas for more visible transformations. ”
After all, marketing is just a creative way to tell stories.
I have worked on the agency side, the client side, and as a consultant. With corporate clients, I’ve worked with a range of clients from technology companies like HP and Apple, to luxury brands like Cartier and Harry Winston. With a variety of clients in the technology, entertainment, design, scientific, and luxury industries, I have always sought out ways to tell more interesting stories that inspire their customers, their workforce, and leadership teams, all the while accomplishing their business goals.
To individual lives
Things came full circle, when I received advanced certification from the International Coaching Academy. This gave me additional neuro-linguistic, psychology and interpersonal tools that allowed me to enhance my narrative strategy approach. I have been active in the principles of conscious leadership and keep a regular practice with the Conscious Leadership Group community. I found that I could leverage narrative to help individual people, the same way I had been using it with brands, to transform their businesses– from CEO’s who are building a meaningful legacy, to PhD’s who are seeking alternative routes for their professional possibilities.
My approach is about telling ourself stories that come from a regenerative place of love, trust, growth, and abundance; not degenerative place of fear, threat, contraction, and scarcity. In the narrative strategy framework that I use, the protagonist (you) is the creator and author of their own story, where life is happening for them (you), not a victim of their (your) story where life is happening to them.
“Now I work with both brands and individuals to restructure their narratives to something that is more inspiring, meaningful and significant.”
Not only do I help a diverse group of clients to embody a more interesting story, but I also apprentice with my own life. I practice what I preach by transforming my own big ideas, into my reality.
Here’s my story.
Some people go to the mountain, I went to Paris.
It was another rainy morning in 2003, I was sitting in my agency office in Portland, Oregon. I remember looking out the window thinking “What’s my story?” On paper, it seemed fabulous. So then why was it that I caught myself staring out my corner office window wondering “Is this all there is?”
“Or is there something more interesting in store?”
Overwhelmed by the threat of a later life regret, I initiated a conversation with my future 88-year-old self. I asked her if she was satisfied with her life’s story, or if there was something that she would have changed if she had the chance for a re-write.
“I would have based my story in Paris. ”
All I could think was, “Hell yeah! I wish… If only. But how?”
By leveraging many of the same tools that I had been using to guide Fortune 500 companies to execute bold campaigns, I set out for an international relocation that seemed “nearly impossible.”
In fact, if I were to give that chapter of my life a title, it would have been titled, I Can’t.
And as it turns out, the phrase I Can’t is a powerful trigger for me to transform the seemingly impossible into reality.
Unbeknownst to me at the time, I was harnessing the power of one of the oldest narrative structures known to mankind —the Monomyth or The Hero’s Journey. My personal process and journey mapped directly to the phases as outlined by American scholar and mythologist Joseph Campbell. Much of which also maps legendary psychologist Carl Jung’s archetypal reflection of the universal human mind. My personal compass was built out of the conscious principles of integrity, so that I could stay on the path of full aliveness. I am happy to share the details of this process—get in touch and we will talk.
Long story short, I and am now based in Paris, France and Portland, Oregon and work internationally via the phone, video, and in person. It is here that many 1:1 strategy sessions, client intensives, workshops, and retreats are conducted.
If you are interested in producing your own transformation, feel free to reach out and we will find a time to talk.